This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Nakajima, N. Search for Related Content Social Bookmarking                   What's this?

Green Advertising and Green Public Relations as Integration Propaganda

University of Toronto

When faced with an environmental problem, corporations can either deal with it or merely give the appearance of managing it. The latter is often the case because the corporation can maintain a positive public image while not actually doing anything to solve the problem. Advertising and public relations are the tools that are commonly utilized to create this illusion. The first part of this article illustrates the variety of ways in which green advertising and green public relations are exploited to mislead the public regarding environmental issues. The many examples cover issues such as global warming, toxic chemicals, the precautionary principle, and environmental education. The second part of the article shows that Jacques Ellul's theory of integration propaganda provides a good explanation for what has been observed about green advertising and green public relations.

Key Words: advertising • anti-environmental movement • environment • media • propaganda • public relations

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				W.-C. Son Reading Jacques Ellul's The Technological Bluff in Context Bulletin of Science Technology Society, December 1, 2004; 24(6): 518 - 533. [Abstract] [PDF]