This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Varma, R. Search for Related Content Social Bookmarking                   What's this?

E.F. Schumacher: Changing the Paradigm of Bigger Is Better

University of New Mexico

In the mid-1970s, the phrase "small is beautiful" became a counterculture slogan against the industrial threat to the environment and the scarcity of resources. Arguing against excessive materialism and meaningless growth, the late Dr. Ernest Friedrich Schumacher—the author of Small Is Beautiful: Economics as if People Mattered, promoted the use of small-scale technology to benefit both humankind and the environment. As an economist trained in a market-oriented discipline, his thinking evolved from believing that large-scale technology could be salvation for industrial civilization to believing that large-scale technology is the root of degrading human beings and the environment.

Key Words: appropriate technology • technological development • social aspect of technology • small is beautiful

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?