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Bulletin of Science, Technology & Society
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American Beauty: The Seduction of the Visual Image in the Culture of Technology

Kim Goudreau

Highland Community College

The critical examination of the film American Beauty reveals characteristics illustrative of the form of culture coextensive with modern technological societies. This form of culture creates an imbalance favoring the aesthetical over the ethical dimensions of human orientation. Absorption into the aesthetical dimension of the electronic or digital visual image significantly reduces the capacity of culture to nurture a meaningful symbolic world. The relative absence of a meaningful symbolic world leaves both identity and social relationships without a foundation.

Key Words: culture • identity • suburbs • significance • technology • society • aesthetical • visual • image • power

Bulletin of Science, Technology & Society, Vol. 26, No. 1, 23-30 (2006)
DOI: 10.1177/0270467605284344
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