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The Aesthetic Calculus: Sex Appeal, Circuitry, and Invisibility

University of Western Ontario, Canada

Since antiquity, ideas regarding true beauty have been usurped by the purview of mathematics. From the aesthetic "logic" of Aristotle to the instrumentalized brutality of the Final Solution and its methodical anthropometric measurements, we see how the symmetry of numbers has been used to quantify the bodily politic according to an empirical prescript for centuries. The cultural mores of new media have served to elevate this phenomenon of cosmetic nomenclature to new and alarming levels, engineering an insidious mathematical visuality for the world like never before. Whether it be the way a digital camera transforms the human body into a matrix of numerical codes or the way various items of technological fetish both imitate and influence our visual preferences for people, all things deemed attractive and unattractive are now part of a new mathematical milieu: an aesthetic calculus that ensures our bodies and our machines share a single unified ornamentation.

Key Words: surveillance • digital imaging • bodies and machines • technology in popular culture • biometrics • beauty • Ellul • Virilio • Moore's law

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