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Bulletin of Science, Technology & Society, Vol. 27, No. 5, 391-400 (2007)
DOI: 10.1177/0270467607304559
© 2007 SAGE Publications

Cyberdemocracy and Online Politics: A New Model of Interactivity

Paul Ferber

Rochester Institute of Technology

Franz Foltz

Rochester Institute of Technology

Rudy Pugliese

Rochester Institute of Technology

Building on McMillan's two-way model of interactivity, this study presents a three-way model of interactive communication, which is used to assess political Web sites' progress toward the ideals of cyberdemocracy and the fostering of public deliberation. Results of a 3-year study of state legislature Web sites, an analysis of the community networks, and a review of purely political sites such as MoveOn.org, RNC.org, and DNC.org are reported. Little deliberation was found on the legislature sites, but opportunities for such were greater on the other types of sites.

Key Words: interactivity • participation • Internet • cyberdemocracy • online politics


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